Cake and Pictures is the only website exclusively dedicated to bringing brides and wedding planners an edited selection of the very best wedding photographers from around the world. By optimizing the number of photographers, styles and locations we present, and by insisting on the highest standard of quality from all of our photographers, we have been able to create a uniquely valuable resource for wedding clients for whom photography is a priority. Keeping our focus on the needs of those clients allows us to deliver superior results for our photographers.
Compiling the world’s best wedding photographers into a searchable directory is just the first step. We have built a staff to promote our photographers like no other organization – to research, connect to and build relationships with significant wedding professionals around the world – keeping our photographers prominent in their minds.
Every morning, our Blog features an exceptional wedding from one of our member photographers, giving brides a reason to come back to our site over and over again.
Each afternoon, we offer a potpourri of blog posts – including the latest on our publicity, marketing and advertising efforts, interviews with photographers, planners and vendors, news, trends and a little gossip to round things out! All this helps make our site a valuable resource for important movers and shakers in the industry.
Each week, we send out Spotlight Emailers highlighting individual photographers, to a growing list of industry professionals.
- Every month, we place innovative Ads on the most exclusive wedding websites and blogs, drawing traffic from brides with sophisticated tastes.
- We facilitate Publicity coverage for our photographers and our company by collaborating with writers and editors to make it easy for them to write about us.
- We produce Venue Slideshows for prominent reception spaces featuring our photographers who have worked there. Venues tend to be a first stop for newly engaged couples, and it’s a perfect time to get them thinking about photography. The venues love having beautiful photographs to show off their place, and our photographers get the benefit of that exposure.
- We publicize our photographers and network with other industry professionals on YouTube, Facebook and Twitter.
- We devote a section of our site to Tearsheets, so viewers can see that our photographers have been recognized for their work.
We update each photographer’s profile several times each year to keep the site fresh (and so our members don’t have to worry about it).
Our monthly member newsletter, Ideabox, updates our photographers on our promotional efforts, and reports on other items of interest.
- We offer a wide range of Consulting Services including expertise with branding, portfolio editing, print and web design.
Cake and Pictures provides a level of marketing, advertising, and publicity that most individual photographers would never be able to achieve on their own. By combining those efforts with like-minded photographers, Cake and Pictures has created a highly effective – and cost effective – promotional tool for its members. We are also the only company promoting photographers that is also owned by photographers. Cliff Mautner and Bill Cramer understand what photographers need, and they are committed to delivering it for them. For more information on pricing and membership, contact Amanda Hanley at (610) 260-0234 or amanda@cakeandpictures.com.
